Max’s Chicken Franchise

%Franchising PhilippinesMax’s Restaurant, the home of the “sarap-to-the-bones” fried chicken has opened its doors to potential and qualified business partners who are eager to be part of the Max’s tradition of serving first class food and service. This restaurant has made a name for itself not only here in the Philippines, but also in the United States. It is aiming to expand to other places here and abroad so people from other places will have a taste of this exceptional fried chicken. If you think you have the qualifications and the passion for restaurant business, be a Max’s Restaurant owner now!

Company Background

Max’s is a homegrown food business which started in 1945 as a roadside café set up by Maximo Gimenez. He was a graduate of Stanford University so he easily made friends with several American soldiers who were then stationed in Quezon City. These troops convinced Maximo that he should open a restaurant where they could have food and drinks. This gave birth to Max’s s Restaurant which later became one of the famous dining destinations for Filipinos. The restaurant’s most sought-for fried chicken was developed by Maximo’s niece, Ruby, the restaurant’s very first cook. Her special recipe made an impression to customers who have an appetite for authentic Filipino dishes. The tagline “the house that fried chicken built” has never been more appropriate as Max’s expanded throughout the country and the United States. With over a hundred outlets here and abroad, Max’s remains a household name among Filipinos and the premier fast-casual dining place in the Philippines.

No. of Branches

  • Company Owned – 78
  • Franchise Outlets Local – 64
  • Franchise Outlets International -11

Benefits of a Max’s Restaurant Franchisee

  • Complete market understanding and a comprehensive site selection process
  • World class training to deliver quality food and service to our customers
  • Recruitment and operations support
  • Supply chain and marketing assistance
  • Advertising and developmental support
  • A network with franchisees local and abroad

Qualifications of a Max’s Restaurant Franchisee

  • Must know and believe in the Max’s Restaurant brand
  • Must be financially stable
  • Must have at least 5 years of business experience in a restaurant or retail selling
  • Must have strong people skills and have handles at least 5 employees
  • Must have at least d5 years of business experience in the area where the proposed site is located
  • Willing to learn the Max’s business system and can attend training
  • Willing to devote time to hands-on management
  • Willing to receive guidelines from the franchisor
  • Must understand the importance of quality customer service

Site Requirements

  • Express stores – 150sqm – 200sqm
  • Retro-fit restaurant (mall locations) –200sqm – 400sqm
  • Stand-alone store – minimum of 400sqm
  • Market must have a minimum of 8,000 ABC population
  • Has weekday and weekend foot traffic or potential customer base
  • Must be visible and convenient to both customers with private vehicles and those taking public transport
  • Has ample space for parking

Franchise Information

  • Total Investment Cost
  1. Free standing store – P16M – P20M
  2. Mall Locations – P13M – P16M
  3. Express Locations – P10 – P13M
  • Franchise Fee – P2M
  • Royalty Fee – 5% of total net sales
  • Marketing/Advertising Fee – 3.5% of total net sales
  • Franchise Terms – 5 years renewable
  • Estimated Return of Investment – 3-5 years

Franchise Support and Service

  • Site selection, design, and planning
  • Developmental and management training on administrative and operational matters
  • Marketing assistance
  • Operational support – an Area Manager will be assigned to assist you in running the business smoothly
  • Point of Sale (POS) technology
  • Research and Development procurement

Franchise Application Procedure

  • Write a Letter of Intent and briefly state how you meet the Max’s criteria
  • Fill out Franchise Application Form
  • Preliminary Interview
  • You will be sent a Franchise Disclosure Document to study with your lawyer
  • Corporate interview
  • Agreements and orientation
  • Site evaluation and approval

Contact Details

For questions regarding the Max’s Restaurant Franchise, you may get in touch with them through any of their contact details below:

  • Website:
  • Email:,
  • Phone No.: (02)784-9000 loc. 1409
  • Fax No.: (02)784-9000 loc. 1409
  • Address: 11/F Ecoplaza Bldg., 2305 Chino Roces Avenue, Makati City, Philippines

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  1. Anne eunice dela cruz says

    Sa 20million po ba ksama na yung building or pangalan lang po ng maxs franchise? Message nyo po sa email ko ung breakdown please thank you

  2. Ibrahim Muizzu says

    Interested yo open a MAX Franchise Restaurant in Male’, the capital of Maldives. Kindly guide uo move ahead.


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