Borgy’s question may seem irrelevant, but it provoked me to write an article that is super relevant in making a business fly high:
What do you think about Magnum Ice Cream? hehehe
Magnum Ice Cream, while expensive at Php55.00 as compared to Cornetto or Drumstick which are sold at
Continue reading… Analysis: Marketing Like Magnum Ice Cream
Today’s question comes from Erik (not his real name) and he asks:
I just came from a franchise presentation from a food cart company and the sales assistant said that as a beginning entrepreneur, I should not target malls as my location. Why so?
Good question. I actually agree with the sales assistant.
Continue reading… Are Malls the Best Location for Food Carts?
I recently got an email from a reader of this blog:
Greetings. I find your articles very helpful especially about having sound inventory. I recently acquired a franchise package. I have read a book and some articles on franchising before getting into our contract with the franchisor. I was hoping that with the readings I
Continue reading… How to Deal with Ineffective Franchisors