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              |  Borgy’s question may seem irrelevant, but it provoked me to write an article that is super relevant in making a business fly high: What do you think about Magnum Ice Cream? hehehe - Borgy
Trick question? Magnum Ice Cream, while expensive at Php55.00 as compared to Cornetto or Drumstick which are sold at Continue reading… Analysis: Marketing Like Magnum Ice Cream  Today’s question comes from Erik (not his real name) and he asks: I just came from a franchise presentation from a food cart company and the sales assistant said that as a beginning entrepreneur, I should not target malls as my location. Why so?
Good question. I actually agree with the sales assistant. If Continue reading… Are Malls the Best Location for Food Carts?  I recently got an email from a reader of this blog: Greetings. I find your articles very helpful especially about having sound inventory. I recently acquired a franchise package. I have read a book and some articles on franchising before getting into our contract with the franchisor. I was hoping that with the readings I Continue reading… How to Deal with Ineffective Franchisors |
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