Analysis: Marketing Like Magnum Ice Cream

Magnum Ice Cream

Borgy's question may seem irrelevant, but it provoked me to write an article that is super relevant in making a business fly high: What do you think about Magnum Ice Cream? hehehe - Borgy   Trick question? :) Magnum Ice Cream, while expensive at Php55.00 as compared to Cornetto or Drumstick which are sold at Php25.00, is being sold out left and right from every … [Read more...]

Ice Cream and the Ice Cream Franchise

Ice Cream Franchise

Ice Cream Franchise : Beat the Summer Heat! Ice cream has fun flavours for all seasons. Name it! Chocolate, vanilla, and strawberry craze. Ice cream is everyone’s favorite dessert for both young and old. The production of ice cream has grown into a huge business and many ice cream companies are making good profit because of the increasing demands of the people in the world. … [Read more...]

Waffle Time Food Cart Franchise

waffle time

Waffle Time Franchise: Have Bite and Be Surprised! Waffle Time was never been wrong with their vision to establish a strong Brand Image. They had been working hard to continuously delight their customers by being innovative to adjust to their customer’s changing likes. They had proven that they can “serve the best waffles in the world across all races beyond all boarders” as … [Read more...]

Shawarma Franchise – Joshawarma


Shawarma. This popular Arab food, consisted of beef, chicken or turkey, cooked over a spit fire grill, eaten with pita bread and veggies, is a really tasty treat that we Pinoys enjoy, even if we are not from, or of the middle eastern descent. So popular, in fact, that shawarma franchises, like of Babba Shawarma, Turks or Rajah Kaleb's are sprouting everywhere. The popular … [Read more...]

Back to Basics: What is Franchising?


Franchising is a contract.  It is a partnership between a corporation and an individual. The contract is to use and capitalize on the company's successful business model and/or it's existing brand awareness (most often called Goodwill) for a faster return of capital. So that means if you start a franchise, you are not buying rights or a business, and you are not buying your … [Read more...]