CHic Boy Restaurant Franchise Philippines Chic-Boy, with over 100 branches nationwide is still on an expansion program and is looking for interested and qualified franchisees. The company intends to share the unique Filipino cuisine to everyone and because the restaurant business is such a hit in the country, why not be a part of this fast-growing company?

Company Background

Chic-Boy first opened on May 5, 2010, in Makati City. The company caters to the Filipino’s love for pork and chicken dishes. Filipinos love to eat and Chic-Boy has continually provided tasty meals for its hungry customers along with excellent service. Today, Chic-Boy remains to be a great place to celebrate occasions and as a hang out place for friends and students.

Services Offered

Chic-Boy serves Cebu lechon baboy, Cebu lechon manok, their flagship dishes. The restaurant also serves other delectable pork and chicken dishes like the chicken and pork sisig, inihaw na liempo, veggie chopsuey, and Filipino snacks such as halo-halo and sapin-sapin. The restaurant also offers Chibog Busog which is a meal with unlimited rice.

Franchise Cost

  • Franchise Fee- P950,000.00
  • Royalty Fee – 5% of the total gross sales
  • Advertising Fee – 2% of the total gross sales
  • Total investment package – P5 -6 million pesos depending on the store size
  • Projected return of investment- 2-2.5 years
  • Terms – 7 years

CHic Boy Restaurant Franchise Philippines 2Franchise Package Inclusions

  • Use of Chic-Boy trademark
  • Site feasibility study
  • Assistance on the design and construction of site
  • Operations manual
  • Initial information
  • Technology installation
  • Procurement program
  • Marketing assistance
  • A dry-run ore-opening assistance
  • Grand opening assistance
  • Post opening assistance
  • Continuing research and development of Chic-boy product line
  • On-site assistance if requested
  • Personnel and management training program


The franchisee should have the following qualities:

  • Financial capability
  • Reliability
  • Leadership skills
  • Fair judgment
  • Good learner
  • Hard worker
  • Good communication skills
  • Good at networking
  • Knows show to delegate
  • Humility

Franchise Application Procedure

  1. Prepare the necessary requirements
    • Letter of Intent
    • Resume with 2 x 2 picture
    • Vicinity map and address of proposed location
  1. Submit these documents to Pier One Holdings Corporation Head Office or email them to
  2. The company will respond by sending a copy of a franchise presentation and an application form. The application from is also available on their website and you can download it from there
  3. Chic-boy will review your application and assess the proposed site
  4. Chic-boy will contact the franchisee applicant to announce approval or denial.
  5. Once approved, Chic-boy will send an approval letter along with a draft of the franchise agreement
  6. The franchisee will be interviewed by a panel of Chic-Boy officials.
  7. Credit investigation will be conducted.
  8. Follow-up meetings between the company and the aspiring franchisee to discuss details.
  9. Final site inspection will be done by a professional.
  10. Summarizing and discussion of feasibility study.
  11. Contract signing

Contact Details

For more information regarding the Chic-boy franchise, contact them through any contact details shown below:

  • Website:
  • Email:,,
  • Facebook Page:
  • Phone Nos.: (02)658-3992, (02)658-4564, (02)809-3374
  • Fax No.: (02)656-3992 Loc. 102
  • Address: 1402 Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Business Center, Pasig City 1600, Philippines​