How to Franchise: Yellow Cab

Vespa motorbikes, great tasting pizza with generous toppings, – all these are what Yellow Cab Pizza is famous for. And now you have a chance to be part of this growing company as it welcomes investors in its expansion program. The company is looking for entrepreneurs who are driven to succeed, experienced in people skills, willing to undergo extensive training in store operations and is eager to allot time in handling the business personally. If qualified, franchisees will benefit from the support provided by the company from site selection, pre-opening assistance, and throughout the duration of the franchise contract. Moreover, franchises will get the chance to gain customers for representing a brand that offers a variety of yummy pizza menus served in restaurants designed to make them feel comfortable.

Company Background

Yellow Cab originated in New York, serving pizza with premium ingredients and lavish toppings. The first Filipino Yellow Cab restaurant opened in April 2001 in Makati Avenue with an aim to bring the New York-styled pizza to the Philippines. Serving pizza with fresh ingredients, crisp and slightly-charred bottom, and a generous sprinkling of toppings, the company eventually gathered customers nationwide. The restaurant’s friendly ambience made it a popular venue for family gatherings, friend’s meet-ups, and even corporate meetings. Although pizza is the core product of the restaurant, it also serves a variety of desserts, hot wings, pastas, and other delectable food. Currently, there are more than a hundred Yellow Cab outlets in the Philippines alone and still counting.

No. of Outlets

• Company Owned – 83
• Franchise – 21
• International – 7
  

Franchise Information

• Franchise Fee – P1,250,000
• Total Franchise Cost

• P8M – P12.5 M for shell type, retro fit restaurant
• P11M – P14M for free standing (lot lease) store

• Projected Return of Investment – 48 to 54 months
• Royalty Fee- 6% of total gross sales
• Marketing/Advertising Fee – 3% of total gross sales
• Franchise Term – 10 years
• Renewal of Contract – 5 years
  

Site Requirement

• 80sqm- 120sqm for retro fit stores
• 130sqm-180sqm for free standing or stand alone stores
• There must be parking lot allocation
• Heavy pedestrian and vehicular traffic
  

Franchise Package Inclusions

• Franchise Fee
• Site selection assistance
• Store design and construction
• Rights to use company name and trademark
• Rights to use recipes from the company
• Yellow Cab Operations Manual
• Major Equipment such as furniture and fixtures, air-conditioning unit
• Delivery Bikes
• Initial Stocks
• Pre-operating Expenses
• Signage
• In-store and classroom training
• Assistance regarding the packaging of the foods
• Advisory Service on promotional, business and operational concerns
• Periodic visits by the skilled team from the company

Franchise Application Procedure

• Submit a Letter of Proposal to Yellow Cab Food Corporation
• Submit a map of the proposed site.
• Submit a picture of the proposed site
• Site inspection and approval
• Follow-up Meetings
• Granting of franchise

Contact Details:

If you are interested in acquiring a Yellow Cab franchise, you may get in touch with them at the following contact information.

• Website: www.yellowcabpizza.com
• Facebook Page: www.facebook.com/YellowCabPizzaOfficial
• Twitter: twitter.com/ycpizzaofficial
• Email: busdev@yellowcabpizza.com
• Phone No.: (02)856-1234 loc. 120
• Fax No.: (02)856-6954
• Address: 5485 South Super Highway corner General Tinio St., Brgy. Bangkal, Makati City, Philippines